Black Country Rock Media is an American independent multiple format recording record label owned by Shooter Jennings. Black Country Rock began in 2010 as a brand label for Shooter Jennings 2010 album Black Ribbons and evolved into a full record label with offices in Nashville, Tennessee and Los Angeles, California. Black Country Rock media's official mission statement is that "BCR does not discriminate against formats and will release music, film and other creative projects by way of vinyl, compact disc, cassette tape, digital download, DVD, VHS and more. BCR fearlessly embraces and supports both the continuing accessibility of the technology of the present and also the preservation of tangible goods, no matter their age or obscurity.