SIR REG is an energetic seven-piece act from Sweden. With songs about everything from the issues of modern-day society to finding the right bar on a Saturday night, their new album – Kings of Sweet Feck All – continues the story of the tales and struggles of ordinary men and women fighting to make their voices heard and opinions count, while not losing their spirit and ability to enjoy the simpler things in life – like hanging out with friends at their favorite bar on a Saturday night. Indie LP.